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BLUEKAI

”As ad spending on mobile continues to double from last year, marketers are looking for ways to be competitive and effective in this channel”

CORY TREFFILETTI, SENIOR VICE PRESIDENT OF MAKETING FOR BLUEKAI.

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NEWS

Oh, What a Day at the DAA!

DIGITAL LEADERS JOIN TO DESIGN MOBILE AND DESKTOP PRIVACY TECHNOLOGY SOLUTION

Today’s Burning Question: Apple’s WWDC Announcements

AdTruth Continues Worldwide Growth with Expanded Presence on Four Continents

AdTruth underlines growth, as its mobile ID tech supports one trillion ad impressions per month

What's Ahead for the Net: Mary Meeker Explains it All

Human Demand Partners with AdTruth to Enhance Mobile Audience Targeting

Adform Partners With AdTruth to Deliver Enhanced Desktop and Mobile Ad Performance

Adform Partners with AdTruth to Deliver Enhanced Desktop and Mobile Ad Performance

Adform Picks AdTruth to Improve Ad Targeting

Apple’s focus on mobile tracking issues poised to drive ROI, ad budgets

RIP, UDID: Is IDFA The Long-Term Solution?

Today’s Burning Question: IAB Internet Advertising Revenue Report

Inneractive Integrates AdTruth to Help Publishers Monetise

AdTruth and Inneractive team up to improve in-app targeting

AdTruth and Inneractive Join Forces to Enhance Targeting within Mobile Web & Apps

A Big Data Weapon for the Mobile Ad Challenge

Mobile is as Mobile Does

Podcast: David Murphy talks with AdTruth

Apple and Mozilla: A Cause for Celebration

Can Mobile Targeting Ever be as Accurate as Cookies on the Desktop?

Why marketers should care about do-not-track

Today’s Burning Question: Firefox To Block Third-Party Cookies By Default

AdTruth Emerges as Global Leader for Audience Recognition Technology with More Than 100 Billion Impressions Monthly Now Recognizing 500 Million Devices Anonymously

5 ways we're still botching mobile

This Week In Ad Ops: Mobile Tracking and More

Yahoo Japan, AdTruth Sign Targeting Deal

Yahoo! JAPAN and AdTruth Announce Partnership

Yahoo! JAPAN and AdTruth Announce Strategic Partnership

OpenX, AdTruth Deal Marks New Chapter For Mobile RTB

AdTruth and OpenX Launch Mobile Web and App RTB Platform

OpenX, AdTruth Ink Deal For Mobile Ad Targeting

Advertisers need deeper mobile analytics in 2013

OpenX and AdTruth Announce Partnership To Deliver Groundbreaking Mobile Targeting Capabilities

Reaping the Rewards of Getting Around Mobile Marketing Roadblocks

41st Parameter Recognized as one of the "Best Places to Work"

James Lamberti, GM & VP of AdTruth, Explains Targeting Audiences Without Targeting Individuals

41st Parameter Establishes Tokyo Office in Response to Strong Market Demand

4 Ways to Circumvent Mobile Marketing Roadblocks

It's Time to Take Election Voting Online

Its (Past) Time to Solve the Mobile Dilemma

12M Apple UDIDs Compromised: Now What?

Scaling Native Advertising; Amazon Ad Ambitions

InMobi Announces Enhanced Conversion Tracking Capabilities for InMobi Ad Tracker

AdTruth Helps InMobi Ad Tracker Toss Its Cookies

WHITE PAPER: A Sobering Look at the State of Mobile Marketing

Platform optimizes according to device

Mobile Privacy Concerns Push Trial of UDID Tracking Alternatives

Facebook’s mobile struggles awaken industry to growing click fraud problem

AdTruth Touts New Device Specific Optimization Platform

AdTruth Launches DeviceInsight 4.0

AdTruth Empowers Marketers With New Device Specific Optimization to Increase Campaign Accuracy and Performance

12M Apple UDIDs Compromised: Now What?

How Advertisers Can Avoid Paying For Accidental Mobile Clicks

UDID breach highlights mobile tracking, privacy issues

Mobile & the Disintermediation of Traditional Search

AdTruth Presents Webinar on Improving the Economics of Mobile Marketing

Mobile Marketing talks to AdTruth about advertising tracking across mobile web and app

MdotM signs up to use AdTruth's web and app ID tracking technology

Multi-Threaded Brand Tweets; Say Media Ready To Roll-Up

MdotM Adopts AdTruth Technology to Provide App Download Tracking

AdTruth pre-empts WWDC keynote claiming Apple will roll out a direct UDID replacement

The Fair Trade Tracking Tango: Respect Between Dancers Isn’t Always Explicit

James Lamberti on replacing UDIDs with AdTruth's probabilistic universal ID technology

Ad Industry Convenes Around Post-UDID Solution

AdTruth led group finds consensus over UDID and MAC address replacement

AdTruth Assembles Industry Leaders In Gambit For a “Mobile Universal Identifier”

AdTruth Wants to Be Standard for Mobile Tracking

AdTruth Convenes 18 Digital Media Companies to Plan Deployment of Universal Tracking in Mobile

Ineffective user tracking holding back $2 billion mobile ad market, reckons AdTruth

AdTruth Publishes "Solving the Audience Recognition Crisis: Achieving the Best of Both Worlds in Performance and Privacy" White Paper

Consumer Tracking With Respect: Device Recognition and the Next Leap Forward for Digital Media

Apsalar's Michael Oiknine on why mobile advertisers will decide UDID's replacement

The Disconnect Between Mobile Advertisers and Consumers

Madvertise looks beyond UDIDs with unique device detection to track across web and apps

MdotM's Rodney Witcher on the opportunities arising from replacing UDIDs with AdTruth's DeviceInsight tech

How has the industry replaced UDIDs? PG.biz lists who's doing what and the alternative approaches

Apple Stirs Up Mobile Privacy Debate

Yahoo!’s Facebook Patent Suit Percolates; Tap.Me Growing In-Game Ads; Spend Trends

AdTruth Becomes the First and Only Device Recognition Technology to Receive TRUSTe's TRUSTed Data Collection (TDC) Certification

The Week That Was: PubForum Updates, MediaOcean, IAB News and More

Do-Not-Track and the Privacy Bill of Rights; DSP MediaMath Partnering; Yieldbot Gets Funds

AdTruth Bridges Mobile Web and App Ads

First Cross Channel Tracking Technology for Mobile Devices Unveiled by AdTruth

41st Parameter Expands Silicon Valley Operation with Two New Executives: VP Corporate Marketing and General Manager of AdTruth Division

Tracking Firm AdTruth to Work With W3C on Privacy

Device Fingerprinting Finally Arrives

AdTruth Gains W3C Thumbs-Up For Privacy Protection

AdTruth Joins W3C: Q&A With Ori Eisen, Founder and Chief Innovation Officer

AdTruth Becomes Member of W3C to Champion "Do Not Track" Standard Development

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